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Privacy Policy

Privacy Policy Your privacy is important to MyDiamond.ca. This Policy explains how MyDiamond.ca collects, uses, discloses, and retains your information. Your Consent When you provide MyDiamond.ca with your personal information,
you consent to MyDiamond.ca’s use, disclosure, and retention of your information in accordance with this Privacy Policy and as otherwise permitted by law.


Personal Information
"Personal information" means information about an identifiable individual that allows someone to identify or contact you, including, for example, your mailing address, telephone number, or e-mail address.


How MyDiamond.ca Collects Your Personal Information — You may be asked to voluntarily provide your personal information to MyDiamond.ca anytime you are in contact with MyDiamond.ca, including when you purchase products or services from MyDiamond.ca through the website. In those circumstances, you can choose not to provide certain requested personal information, but then you may not be able to purchase products or services or access or use certain features of MyDiamond.ca’s website.


For example, when you purchase products from MyDiamond.ca, when you create or manage an account with MyDiamond.ca (including a user account for MyDiamond.ca website), when you send us an e-mail, when you register or subscribe for MyDiamond.ca’s newsletters or promotions, or participate in MyDiamond.ca’s promotions, sweepstakes, contests, or surveys, and when you contact MyDiamond.ca’s Customer Care, MyDiamond.ca (or its service provider) may collect a variety of your personal information, including your name, date of birth, credit card and payment information, mailing and shipping addresses, e-mail address, phone numbers, and any other personal information you voluntarily provide. In addition, MyDiamond.ca may retain your purchase history from MyDiamond.ca’s websites.


You might also provide MyDiamond.ca with the personal information (such as name, e-mail, mailing, and shipping address) of other persons, such as family or friends for whom you purchase products (including gift cards) or to whom you ship purchases, or friends that you register for a refer-a-friend promotion or similar services, or friends that you share a product or article with from MyDiamond.ca’s websites. Please ensure that you have the consent of other persons before you provide their personal information to MyDiamond.ca.


How MyDiamond.ca Uses Your Personal Information — MyDiamond.ca uses your personal information for various purposes in connection with our relationship with you for the provision of our products, including: (a) to contact and correspond with you regarding your transactions and your use of MyDiamond.ca’s products and to provide you with Customer Care services, (b) to provide you with information regarding MyDiamond.ca’ announcements, promotions, upcoming events, new products, and special features; (c) to facilitate transactions and process orders and payments for products purchased by you (including to remind you of un-purchased items left in your online shopping cart, to contact you regarding billing and payment discrepancies, and to validate receipts); (d) to process and respond to your specific suggestions, comments, inquiries and requests, and to otherwise administer MyDiamond.ca’s relationship with you; (e) to personalize and improve your shopping experience; (f) to administer and facilitate your participation in sweepstakes, contests, and promotions; (g) to create and manage your account; and (h) to develop, deliver, and improve MyDiamond.ca’s products and advertising.


MyDiamond.ca may also develop a confidential profile for you, which will be used to provide services to you and facilitate your transactions with MyDiamond.ca and your use of MyDiamond.ca’s websites and services. MyDiamond.ca may use personal information to create non-personal information, as defined in the next section, and MyDiamond.ca may then use, disclose, transfer, and retain the non-personal information in accordance with this Privacy Policy.


Non-Personal Information
MyDiamond.ca also creates and collects "non-personal information" - information that is not associated with or linked to your personal information, including personal information that has been aggregated or otherwise anonymized so that it no longer relates to an identifiable individual.


MyDiamond.ca may use, disclose, transfer and retain non-personal information for any purpose and in any manner whatsoever. If non-personal information is combined with personal information, then the non-personal information will be treated as personal information for the purposes of this Privacy Policy.


Cookies and Other Technologies MyDiamond.ca’s websites, online services, e-mail messages, and advertisements may use "cookies" and other similar technologies, such as web beacons, pixel or gif tags, and action tags. Those technologies collect information that assists MyDiamond.ca to improve products, advertising, customer communications and the shopping experience.


For example, MyDiamond.ca may use information collected through cookies and similar technologies to recognize the user of MyDiamond.ca’s websites, determine a user's general location to tailor the website content to that user's location, track use of the websites, offer personalized web page content, information and advertisements, and otherwise facilitate and improve the website experience. You may choose to decline or disable cookies if your web browser permits, but doing so may affect your ability to access or use certain features of MyDiamond.ca’s websites.


MyDiamond.ca may use web beacons, pixel or gif tags, and action tags to confirm that e- mail messages have been delivered and opened. You may opt-out of receiving e-mails in accordance with this Privacy Policy.


The foregoing information may be collected directly by MyDiamond.ca or by its third-party service providers. Third Party Analytics or Ad Serving Services
MyDiamond.ca uses certain third-party analytics and/or ad serving services on its websites. The providers of these services may independently collect, use, and disclose your IP address together with information (not including your name, address, e-mail address, or telephone number) about your visits to this and other websites that they service in accordance with their own privacy policies (and not this privacy policy). These services may use their own cookies and other data collection technologies. They may use this information to improve your experience, to gain a view of how people are using websites that they service so that improvements can be made, and as otherwise permitted in their privacy policies.


Social Networking and Similar Situations
When you use certain aspects of MyDiamond.ca’s websites or other services, or post information to other social networking sites (e.g., there may be links to MyDiamond.ca’s Facebook or Twitter pages or you may be able to "like" a product on your Facebook account or "pin" a product on your Pinterest account), the personal information that you post or share in connection with these third party sites is visible to other persons and can be read, collected, used and disclosed by other persons, including to send unsolicited messages. As will be evident, in such a case, you will be leaving MyDiamond.ca’s website and going to the third party's website. Any information provided to such third party social networking sites and other sites is governed by their own privacy policies, which you may read on the applicable site. You are solely responsible for the personal information that you choose to post or share in those situations. MyDiamond.ca has no control over, or responsibility or liability for, the use, disclosure, and retention of the personal information that you disclose in those situations, and the use, disclosure, and retention of the disclosed information is not subject to this Privacy Policy. Please be careful when disclosing your personal information in those situations.


Disclosure of Personal Information Affiliates — MyDiamond.ca and its affiliates may share your personal information with each other and use it in connection with our relationship with you for the provision of our products and services, the whole in accordance with this Privacy Policy.


Joint Promotions — Certain promotions or services may be offered jointly by MyDiamond.ca and other companies or organizations, and in those circumstances your personal information collected in connection with those promotions and services and which is necessary for these other companies and organizations to provide such promotions and services will be shared among MyDiamond.ca and the other companies and organizations involved. MyDiamond.ca has no control over, or responsibility or liability for, the use, disclosure, and retention of personal information by the other companies or organizations; their use, disclosure, and retention of your personal information is governed by the privacy policies of those other companies (not this Privacy Policy).


Suppliers and Service Providers — MyDiamond.ca may disclose your personal information to MyDiamond.ca’s suppliers and service providers to provide products and services to MyDiamond.ca (including to provide payment processing services, Customer Care, customer communications, data processing and data management, marketing, fraud detection, address validation, and tax services), to assist MyDiamond.ca to use your personal information in accordance with this Privacy Policy (including to process your transactions and payments, fulfill your orders, deliver products to you, and provide customer service).


For example, MyDiamond.ca engages service providers to help operate MyDiamond.ca’s websites, advertising, and e-mail services and to analyze information collected through the websites, advertising, and e-mail (including through cookies and other similar technologies).


MyDiamond.ca requires its suppliers and service providers to agree to use your personal information only for the purposes for which it is provided to them, and to protect the privacy of your personal information in a manner that is consistent with this Privacy Policy.


Others — MyDiamond.ca may disclose your personal information as required by legal disclosure obligations under applicable law, including to comply with a subpoena, warrant or court or arbitral order, or litigation disclosure obligations. MyDiamond.ca may also disclose your personal information if MyDiamond.ca reasonably believes disclosure is necessary or appropriate about national security, law enforcement, or other issues of public importance. MyDiamond.ca may also disclose your personal information as otherwise required by law, or authorized by law about a legal investigation, or if MyDiamond.ca reasonably believes the disclosure is necessary or appropriate to protect and enforce MyDiamond.ca legal rights, interests and remedies or protect the business, operations or customers of MyDiamond.ca or other persons (including detecting and preventing fraud and preventing violation of the terms of use that govern MyDiamond.ca’ websites). MyDiamond.ca has no control over, or responsibility or liability for, the further use, disclosure, and retention of your personal information disclosed in those circumstances, and the further use, disclosure, and retention of the disclosed information is not subject to this Privacy Policy.


For example, MyDiamond.ca may disclose information to law enforcement authorities or other businesses and organizations about the detection, prevention and prosecution of activities that MyDiamond.ca reasonably believes to be unlawful or fraudulent, and the disclosed information may include personal information of the individuals suspected of involvement in unlawful or fraudulent activities.


MyDiamond.ca may disclose your personal information about a proposed or actual business transaction, such as a corporate reorganization, merger or acquisition, or the sale of some or all of MyDiamond.ca’s business or assets (including in connection with a bankruptcy proceeding), but MyDiamond.ca will require that the information recipient agree to protect the privacy of your personal information in a manner that is consistent with this Privacy Policy.


Retention, Location, and Protection of Personal Information
MyDiamond.ca retains your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy or such longer retention period as may be required or permitted by applicable law.


MyDiamond.ca will store and process your personal information in Canada, the United States, and other countries. The laws of other countries regarding the collection, use, disclosure, and retention of personal information may be different from the laws of Canada and the United States, and their laws may be different from the laws of your country. The disclosure of your information in accordance with this Privacy Policy may result in your personal information being transferred outside of Canada, the United States, or your country. MyDiamond.ca employs reasonable safeguards - including administrative, technical and physical measures - appropriate to the sensitivity of the personal information in its possession or under its control to protect that information from unauthorized access, collection, use, disclosure, disposal, or similar risks. While MyDiamond.ca uses reasonable efforts to protect your information, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and therefore, MyDiamond.ca cannot guarantee absolute security of your personal information.


Accuracy and Access to Personal Information
You can help MyDiamond.ca maintain the accuracy and completeness of your information (including your MyDiamond.ca website account information) by notifying MyDiamond.ca of any changes to your personal information. You may update your MyDiamond.ca website account information through MyDiamond.ca’s websites.


You may request access to your personal information and information about MyDiamond.ca’s collection, use, disclosure, and retention of that information by sending your request to MyDiamond.ca’s at one of the addresses noted below. Subject to applicable exceptions and limitations prescribed by law, you will be given reasonable access to your personal information, and will be entitled to challenge the accuracy and completeness of the information and to have it amended as appropriate.


Other Matters Business Contact Information — To the extent permitted by law, the provisions of this Privacy Policy concerning personal information do not apply to information (such as your name, position or title, business address, business telephone number, business fax number, and business e-mail address) that enable you to be contacted at a place of business.


Personal Information of Children — MyDiamond.ca does not knowingly collect personal information from children who are under 13 years of age. Please immediately contact MyDiamond.ca’s at one of the addresses noted below if you believe that MyDiamond.ca has unintentionally collected personal information from a child under 13 years of age. If MyDiamond.ca learns that it has inadvertently collected the personal information of a child under 13 years of age, MyDiamond.ca will use reasonable efforts to delete that information from its systems (except to the extent that retention of the personal information is required or permitted by applicable law).


Employment — MyDiamond.ca may use and disclose your personal information to administer and process your application for employment with MyDiamond.ca and related matters.


Other Websites/Online Services — MyDiamond.ca’s website and online services may contain links to other websites or online services. When you use those links, you are contacting another website or service. MyDiamond.ca has no responsibility or liability for, or control over, those other websites or service or their collection, use, disclosure, and retention of your personal information. Please refer to the privacy policies and terms of use that apply to those other websites or online services.


Policy Changes — MyDiamond.ca may change this Privacy Policy from time to time by posting a new version of this Privacy Policy on MyDiamond.ca’s website. MyDiamond.ca’ collection, use, disclosure, and retention of your personal information will be governed by the version of this Privacy Policy in effect at that time. Your continued dealings with MyDiamond.ca after any changes to this Privacy Policy will signify your consent to the collection, use, disclosure, and retention of your personal information in accordance with the changed Privacy Policy.


Unsubscribing to Newsletters and Messages — You may unsubscribe from MyDiamond.ca’s electronic newsletters and similar messages by using the applicable self- service unsubscribe procedure (for example, by clicking an unsubscribe link in an e-mail or adjusting your website user account preferences) or by contacting MyDiamond.ca’s Customer Care at support@mydiamond.ca or 1-888-447-2429 From time to time, MyDiamond.ca may use your personal information to communicate with you regarding important matters, such as information about your purchases or updates to MyDiamond.ca’s Privacy Policy or the terms of use that govern MyDiamond.ca’s websites. Because that information is important, you may not opt out of receiving these communications.

Unsubscribing to Marketing Provided by Third Parties
From time to time MyDiamond.ca may disclose your personal information to third parties to allow them to market their products or services to you, e.g., companies or organizations we provide joint promotions or services with (as described above). This may be information MyDiamond.ca received from you offline and online. If you do not want MyDiamond.ca to share your personal information with third parties for their marketing purposes you may notify us in writing at Customer Care - #460 –1255 Robert Bourassa Montreal QC. Canada H3B-3B6 or by contacting us at support@mydiamond.ca. Please follow the instructions provided to you by third parties to unsubscribe from their messages.

Contacting MyDiamond.ca’s If you have any comments or questions about this Privacy Policy or your personal information, please contact MyDiamond.ca’ by mail, or e-mail at: #460A – 1255 Robert Bourassa Montreal QC. Canada H3B-3B6 or by contacting us at support@mydiamond.ca.


English Language — You and MyDiamond.ca have each expressly requested and required that this Privacy Policy and all other related documents be drawn up in the English language.

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